I was in a spa.. Waiting for my weekly treatment.I looked through some latest fashion magazine. And... voila! This print ad has stopping power. Well, at least for me!
Look closer, fellas.
"Dividends are a girl's best friend.", the headline said.
Being impactful in their own media buy. Finding eyes for a message about the serious work of being a successful grown-up in the most escapist medium of them all equals women's magazines. Great recipes, cool clothes, fun room makeovers, workouts I'll never do ... that makes me think about a bubble bath, not my theoretical portfolio. :p
Increasingly, women in their 20s and 30s are making more money than their partners. They're the responsibility and income hub of the household. Often, THEY ARE the household. I can't imagine this ad doesn't connect with them...
Hahah.. Great ad!
No comments:
Post a Comment